Privacy Policy for The Pearl at Fairview

Effective Date: June 2, 2025

This Privacy Policy describes how The Pearl at Fairview (“we,” “us,” or “our”), an assisted living and memory care facility located in Fairview, Tennessee, collects, uses, maintains, and discloses information collected from visitors to our website, ThePearlAtFairview.com (the “Website”), and individuals who contact us or interact with our facility. We are committed to protecting your privacy and handling your information responsibly and transparently.

1. Information We Collect

We collect information that identifies, relates to, describes, or is capable of being associated with you (“Personal Information”). The types of Personal Information we collect depend on how you interact with us.

a. Information You Provide Directly:

When you use our “Contact Screen” or otherwise communicate with us (e.g., via phone, email, or in-person inquiries), you may provide us with the following types of Personal Information:

• Contact Information: Name, email address, phone number, postal address.
• Inquiry Details: Any information you choose to share in your message or inquiry, such as your interest in our services, questions about residency, or details about a prospective resident.

b. Information Collected Automatically (Website Usage Data):

When you visit our Website, we automatically collect certain information about your device and Browse activity. This information is generally aggregated and does not directly identify you as an individual, but it may be linked to other information that does. This includes:

• Device Information: IP address, browser type, operating system.
• Usage Data: Pages viewed, time spent on pages, referral source, navigation paths, and other statistics related to your interaction with the Website.
• Cookies and Tracking Technologies: As described in Section 6 (Cookie Policy), we use cookies and similar technologies to collect this information.

We DO NOT collect the following sensitive information:

• Medical information (beyond what you voluntarily disclose in an inquiry)
• Birthdates
• Social Security Numbers
• Financial or credit card information (our Website does not process payments)

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Respond to Your Inquiries: To communicate with you and provide information about our assisted living and memory care services, answer your questions, and address your requests.
• To Improve Our Services: To understand the needs and interests of prospective residents and families, and to enhance our facility, programs, and the content of our Website.
• For Marketing and Outreach: To send you information about The Pearl at Fairview that we believe may be of interest to you, such as newsletters, event invitations, or updates, where you have provided your consent or where permitted by law. You may opt out of marketing communications at any time.
• For Website Analytics: To monitor and analyze trends, usage, and activities in connection with our Website to improve its functionality and user experience.
• To Comply with Legal Obligations: To meet our legal and regulatory requirements, including responding to lawful requests from governmental authorities.
• To Protect Our Rights and Interests: To protect the security and integrity of our Website and facility, prevent fraud, and enforce our terms and policies.

3. How We Share Your Information

We do not sell, trade, or rent your Personal Information to others. We may share your information with the following categories of third parties only as necessary for the purposes outlined in this Privacy Policy:

• Service Providers: We may engage third-party companies and individuals to perform services on our behalf, such as website hosting, analytics, email delivery, and customer relationship management. These service providers will have access to your information only to the extent necessary to perform their functions and are obligated to maintain its confidentiality.
• Legal Requirements and Business Transfers: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend our rights or property, (iii) act in urgent circumstances to protect the personal safety of users of the Website or the public, or (iv) protect against legal liability. In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share your information with other parties when we have your explicit consent to do so.

4. Data Security

We implement reasonable technical and organizational measures designed to protect your Personal Information from unauthorized access, use, alteration, or disclosure. However, no data transmission over the internet or electronic storage method can be guaranteed to be 100% secure. Therefore, while we strive to protect your Personal Information, we cannot guarantee its absolute security.

5. Your Choices and Rights

You have certain rights regarding your Personal Information:

• Access and Correction: You may request to review or update the Personal Information we hold about you by contacting us using the information provided below.
• Opt-Out of Marketing Communications: If you receive marketing emails from us, you can opt out by following the unsubscribe instructions provided in the email.
• Do Not Track Signals: Our Website does not currently respond to “Do Not Track” signals.
• Cookie Preferences: You can manage your cookie preferences through our cookie consent banner and your browser settings, as described in Section 6.

6. Cookie Policy

Our Website, ThePearlAtFairview.com, uses cookies and similar tracking technologies to enhance your Browse experience and collect information about how you use our Website.

a. What are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the website owners.

b. How We Use Cookies:

We use cookies for the following purposes:

• Strictly Necessary Cookies: These cookies are essential for the Website to function correctly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling out forms.
• Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.

c. Cookie Consent and Control:

Upon your first visit to our Website, you will be presented with a cookie consent banner that informs you about our use of cookies and allows you to manage your preferences. You will have the option to:

• Accept All Cookies: Consent to the use of all types of cookies.
• Reject All Non-Essential Cookies: Decline the use of cookies that are not strictly necessary for the Website’s operation.
• Customize Settings: Choose which categories of non-essential cookies you wish to accept.

You can change your cookie preferences at any time by clicking the “Cookie Settings” link, typically found in the footer of our Website. Most web browsers also allow you to control cookies through their settings. You can set your browser to block or alert you about these cookies, but some parts of the Website may not function properly as a result.

d. Cookie Script Auto-Blocker:

We implement a cookie script auto-blocking mechanism. This means that, to the extent technically feasible, non-essential cookies and tracking scripts will not be loaded or activated on your browser until you have provided your explicit consent through our cookie consent banner.

7. Third-Party Websites

Our Website may contain links to third-party websites that are not operated by us. This Privacy Policy does not apply to the practices of these third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children’s Privacy

Our Website and services are not directed to individuals under the age of 18. We do not knowingly collect Personal Information from children. If we become aware that we have inadvertently collected Personal Information from a child, we will take steps to delete that information as soon as possible.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this page with a revised “Effective Date.” We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us:

The Pearl at Fairview
7112 Old Nashville Road
Fairview, TN 37062
Phone: (615) 799-8282
Email: info@thepearlatfairview.com